Analysts

"Storwize has developed an attractive inline compression implementation that can work with random workloads. Its new management team has had success building up startups in the past and it has a solid base of name-brand reference customers to give it legitimacy."

"Data reduction in the form of data deduplication is a hot topic for backup. Now it is time to turn that attention to data reduction on primary storage. Compression is the data reduction answer for primary storage, but compression alone is not enough. The solution has to be non-disruptive, have no performance impact, and be reliable. Storewize should be commended for solving those and other inhibitors to the adoption of compression on primary storage. And in so doing Storewize is a budget saver in an IT world where the search for cost savings is a never-ending story."
David Hill, Mesabi Group

"Although other companies seek to reduce storage growth downstream via deduplication or other technologies, compressing data at the source as it is created results in less primary storage consumption in the first place, but also significantly reduced capacity consumption throughout the data life cycle. This technology postpones the need to purchase additional storage by more efficiently using storage capacity. Used together, upfront data compression and deduplication for primary or backup and archive data can leverage their individual abilities to further inhibit storage growth. Avoiding storage sprawl positively affects data center power and cooling and physical footprint considerations. Real-time data compression also improves system performance levels, because I/Os are better-optimized and CPU loads are reduced."
Gartner, Cool Vendors in Storage Management

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"Storwize offers a technology that can help its customers meet storage, economic, and environmental datacenter concerns."
Benjamin Woo, VP Enterprise Storage System Research

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"The benefits of reducing data are felt at every point downstream from where the reduction occurs. It only makes sense that applying this function closer to the point of data creation will yield the greatest possible benefits. By attacking data reduction at primary storage, users will find they need far less equipment and can manage their data far more effectively."
Lauren Whitehouse, Analyst

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"EMA believes…Storwize…may be the simplest and single most valuable solution to reducing costs associated with primary storage."
EMA

"Companies like Storwize are able to compress active file data in-band. Your compression will vary depending on data type, but we have found there to be little if any performance impact as a result. Even if you only get 2:1 compression, this is a simple, cost-effective way to possibly cut your storage needs in half. Most important, these solutions are compatible, even complementary, to the other solutions."
George Crump, Founder

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"The advantage of compressing primary data is it shrinks the most expensive storage down, and it flows through secondary storage. The advantage flows all the way through. It's something we have to pay attention to."
Arun Taneja, Founder and Consulting Analyst

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"The Storwize approach is to compact everything (unless you tell it what to filter and exclude), so you get immediate benefit... There is a very rapid ROI case that can be had with the Storwize approach."
Greg Schultz, Founder & Senior Analyst

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"There are several factors of ROI that practitioners should consider when using capacity optimization solutions for primary storage. Among these are performance, operational impacts and efficiency. Our research shows that in-line compression solutions such as those offered by Storwize are orders of magnitude more efficient and ultimately more effective for primary storage use cases than alternatives that cannot operate in real time"
David Vellante, Chief Research Advocate

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